"100 billion items of clothing are bought each year, and with 3 out of 5 tees bought today thrown away within 12 months, that's a dump truck of clothing going to landfill every second. When Mart was 5, he was worried about waste. Together with his brother Rob, they started a brand in the garden shed with a mission to solve it. Today the team continues that work.

Our products are made from natural materials, using renewable energy, and everything we make is designed from the start to be sent back when it is worn out. We make new products from the materials we recover. Instead of making waste, we make new products from it. It's a circular supply chain."