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Ninety Percent

Ninety Percent manufacture a full range of Womenswear wear, using organic and natural materials to create luxury clothes that are built to last. This sustainable label also shares 90% of its distributable profits with charitable causes!

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Ninety Percent

Full range + Women's wear + sleep wear

Items For Sale

Organic Cotton, Recycled Materials

Materials Used

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price range

recently added sustainable fashion

Sustainable Fashion
Sustainable Fashion
Sustainable Fashion
Organic Basics

In Their Own Words

"What about our clothes? At Ninety Percent, we do pared back, luxury basics to elevate the everyday. We’re talking well-cut organic cotton sweats, detail-driven jersey staples and beautifully crafted knits from organic merino. These are clothes built to last, and love. We don’t believe in short-lived trends and hope that once you have finished with your Ninety Percent garment you’ll pass it on for somebody else to love, too.
“We created a concept that is all about making maximum change with our profits, where our customers know they are being a part of a revolution in the way businesses are run. Why not change and find a new version of capitalism - our version? We’re trying a crazy idea and seeing if it connects with people.”
Shafiq Hassan, Co-founder "

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