"What about our clothes? At Ninety Percent, we do pared back, luxury basics to elevate the everyday. We’re talking well-cut organic cotton sweats, detail-driven jersey staples and beautifully crafted knits from organic merino. These are clothes built to last, and love. We don’t believe in short-lived trends and hope that once you have finished with your Ninety Percent garment you’ll pass it on for somebody else to love, too.
“We created a concept that is all about making maximum change with our profits, where our customers know they are being a part of a revolution in the way businesses are run. Why not change and find a new version of capitalism - our version? We’re trying a crazy idea and seeing if it connects with people.”
Shafiq Hassan, Co-founder "