"Our journey started in 2000 in Peru, South America. The founders of Kuyichi, NGO Solidaridad, were exploring the cotton industry in Peru and were shocked by the pollution and the poverty they saw.

This had to change. They started collaborating with local cotton farmers, rewarding them and everyone involved in the supply chain, for their hard work and stimulating them to produce fair and organic cotton. Without the use of toxic chemicals. But no brands were interested in buying organic fabrics and end products at that time, because it was too expensive.

“So why don’t we start a brand ourselves?”, they said. “To make sustainable products more interesting and change the industry”. Kuyichi was born.

The most commonly worn product made of cotton is a pair of jeans. The denim industry is also one of the most polluting ones in the entire fashion industry, so we started making 100% organic denim as the first brand ever. We’re still very proud of this and making a positive change in fashion is still what we’re here for."