"In 2013 a garment factory in Bangladesh called the Rana Plaza collapsed. In this one moment over 1,100 workers were killed. Mothers, fathers, sons and daughters. At the same time our Founder Charlotte was studying at London College of Fashion, learning the ins and outs of clothing from sourcing to merchandising.
This event put everything on hold and through-up some big questions. Why this factory? Who is responsible? How many other factories are on the brink of collapse? Do I really want to be part of this industry? There was hope. To build a new system. One that elevates fashion, empowers livelihoods, lifts people from poverty, builds communities, feeds, creates, loves, restores. So Charlotte found a skilled cooperative of organic cotton farmers in Hyderabad (India) and partnered with an audited manufacturer in Tirupur. and built a new supply chain, step by step, face to face, from seed to sewn garment. In 2016 she launched a basics line of 50 pieces under a brand name that wrote itself; Know The Origin.