"howies is an independent active clothing company based in West Wales, owned and run by its employees. We started in 1995, making high quality, lower impact clothing for running, cycling and the outdoors, as well as easy to wear stuff for everyday.

Our award-winning men’s and women’s clothing is ethically produced using organic, recycled or natural fabrics wherever possible. For instance; all our t-shirts, jeans and sweats are made from Oeko-Tex certified organic cotton and our sport base layers are made using the highest quality Merino wool you can find."