We are thrilled to announce that Sheertex, a high-quality, durable tights brand that has been featured on Care What You Wear for years, is now available at H&M, Amazon, COS, Macy's, and Swedish Stockings. This partnership is a huge step forward for the sustainable fashion industry and demonstrates the kind of collaboration needed to bring eco-friendly choices to the mainstream. As we've observed through years of research, these types of partnerships are crucial for making sustainable products more accessible to the everyday consumer.
Why This Partnership Matters
Sustainability in fashion cannot just be about niche markets or limited availability. If sustainable fashion is going to replace fast fashion, it needs to be easily available to consumers without requiring them to completely change their shopping habits. H&M, Amazon, COS, and Macy's (I am unfamiliar with Swedish Stockings), with their massive global presence, are the kinds of platforms that can introduce sustainable products like Sheertex to a much wider audience.
H&M and Amazon are widely known for disposable, inexpensive clothing, including tights that often don't even last one wear. These 'disposable tights' have become the norm in the last decade. Sheertex, on the other hand, is famous for its long-lasting design, and while they can mildly snag, they are incredibly durable, and they will not run on you. We've tested Sheertex tights for years, and their longevity makes them the opposite of disposable fashion. Offering Sheertex at H&M means consumers can now make a more sustainable, long-lasting choice—right from the high street.
The Importance of Ubiquitous Sustainable Choices
At Care What You Wear, we've spent years advocating for making sustainable options not just available, but easy for consumers to find. When people can purchase sustainable, durable products at the places they already shop, we create real, actionable change. Partnerships like this one between Sheertex and major retailers bridges the gap between fast fashion and sustainability.
By embedding sustainable choices like Sheertex in the high street market, we make it more likely that customers will choose a product that will last them years rather than one that will end up in the bin after one wear. And the less often a product needs to be replaced, the smaller the environmental impact.
Why We Love Sheertex
Sheertex tights have become a staple in our wardrobes. After years of wearing and testing them, we can confidently say that their durability is unmatched. In a world where fast fashion is built around products that tear and break easily, Sheertex offers a solution that is truly worth the investment. We always make sure to have our Sheertex tights ready to go—they’re the perfect example of a product that blends style, sustainability, and quality, and ours travel the world with us.
As more brands follow in the footsteps of Sheertex, H&M, Amazon, COS, Macy's, and Swedish Stockings, we hope to see an industry shift where sustainable options become the norm, not the exception. It’s these types of collaborations that will drive real change and make sustainability a viable option for everyone.
At Care What You Wear, we will continue to support and promote partnerships like these that make sustainable fashion choices easier for all of us.
While we’re excited about this partnership and encourage you to take advantage of this convenience when you need tights in a pinch and to ensure you’re getting the right size and style, for purchases you know you’ll use and not return, we hope you’ll purchase your Sheertex tights through our link here.
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