"We believe beauty shouldn’t come at the price of the planet. So, while we create Noughty products with an aim to bring you joy and confidence, we always prioritise our transparent values in responsible, ethical sourcing and sustainability.

As Aretha put it, it all comes down to a little R-E-S-P-E-C-T, for people, paws and the planet. Noughty always sources responsibly with ethical farming, sustainable packaging choices and, where necessary, using synthetic ingredients to preserve natural resources."